The primary colors are red, blue, and yellow. Primary colors are colors you can’t create by combining two or more other colors.Let’s have a quick refresh on what these color categories entail: If you remember learning about these in art class, well done-you’ve already grasped the basics of color theory! The basic color wheel displays three categories of color primary colors, secondary colors, and tertiary colors. Modern color theory is largely based on Isaac Newton’s color wheel, which he created all the way back in 1666. Let’s start at the basics: what actually is color theory?Ĭolor theory is a framework that informs the use of color in art and design, guides the curation of color palettes, and facilitates the effective communication of a design message on both an aesthetic and a psychological level. Olga explains what you need to consider when choosing a color palette, things to avoid, and top tips for picking the right color scheme:
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